Start Global Insights

видавець: Dmytro Shvets
Епізодів: 54

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Welcome to the Start Global insights.

The podcast for businesses looking to expand globally.

On this show we interview experts from different countries to get insights about local business culture and help you to enter new global markets.

Let’s find together the answers to the questions:

How to prepare your business for international expansion?How to select proper focus markets?

How to get market insights and research new markets?

How to find proper local partner and start your sales? And many more…

Join us on this show and get answers about international trade directly from local players and global expansion experts.

Find the Start Global Insights on all major podcast platforms or on YouTube https://www.youtube.com/@start-global 

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Епізоди 54

  • 28 хвилин
  • 19 березня 2025
Start Global Insights

How to sell sweets to Japan? A story of a brave Ukrainian sweets producer. Part 2.

Join Dmytro Shvets as he interviews Olena Tokar, CEO of Lol& Pop, about their "magical" entry into the Japanese market.

Learn how a chance meeting at a trade show led to a major distribution deal, despite initial doubts and major hurdles.

Discover the rigorous testing required in Japan, how Lol&Pop overcame blackouts in Ukraine, and why quality and persistence are key.

Listen to the first part of the interview in the episode #42.

Key Highlights :

  • Unexpected success story of a Ukrainian candy maker in Japan.
  • Deal with a major Japanese distributor and placement in 350 stores.
  • Challenges of rigorous testing in Japan.
  • Importance of resilience, adaptability, and quality.
  • Practical tips for SMEs and exporters.
  • Focus on the Japanese market specifically.
  • Building trust and reputation.
  • Joining industry alliances.
  • Speakers LinkedIn Profiles:

    Dmytro Shvets https://www.linkedin.com/in/dshvets/

    Olena Tokar https://www.linkedin.com/in/alonatokar/

    Listen to Start Global Insights on all major podcast platforms. Don't forget to subscribe for more global business insights.

    Spotify: https://rebrand.ly/SGISpotifyRSS

    Apple podcasts: https://rebrand.ly/SGIAppleRSS

    YouTube: https://rebrand.ly/SGIYTRSS

    In your browser: https://rebrand.ly/SGISGRSS

    Feedback: We value your thoughts. Please leave us a review on Apple podcasts, Spotify or email us at podcast@start-global.biz

    Develop your international expansion strategy with Start Global, your guide to foreign markets. Visit us at https://www.start-global.biz/

    • 25 хвилин
    • 29 січня 2025
    Start Global Insights

    From Local to Global: Candy Export Success. A story of a brave Ukrainian sweets producer.

    This episode features Olena Tokar, CEO of Lol & Pop, a Ukrainian candy company that successfully expanded globally.

    Olena shares her inspiring entrepreneurial journey, from starting the company inspired by Martha Stewart to overcoming the challenges of franchising and exporting.

    Learn how she navigated quality control issues, invested in learning about exporting, and ultimately broke into the US market during the COVID-19 pandemic.

    Discover the importance of adaptability, perseverance, and believing in your idea, even when faced with obstacles.

    Episode Highlights:

  • From YouTube Inspiration to Global Expansion: Discover how Olena's entrepreneurial spirit led her to build a successful international candy business.
  • Overcoming Franchise Challenges: Learn how Olena navigated quality control and other obstacles to find global success.
  • Breaking into the US Market During a Pandemic: Uncover the unexpected opportunities and strategies that propelled Lol & Pop into the competitive US market.
  • The Key Ingredients for Global Expansion: Find out the essential elements of adaptability, perseverance, and self-belief that are crucial for any entrepreneur aiming for international growth.
  • Sell Lol and Pop in your country: https://rebrand.ly/LolAndPop

    Olena emphasizes that entrepreneurship is a marathon, not a sprint, and stresses the importance of perseverance, confidence, and continuous learning. With her unique perspective on the candy industry and international trade, she provides valuable tips for businesses looking to expand globally. Join us for an insightful discussion that highlights the resilience of Ukrainian entrepreneurs and their potential in the global market.

    Don’t miss the next episode, where Olena will share more about her journey to Japan and additional tips for successful global expansion.

    Listen to Start Global Insights on all major podcast platforms. Don't forget to subscribe for more global business insights.

    Spotify: https://rebrand.ly/SGISpotifyRSS

    Apple podcasts: https://rebrand.ly/SGIAppleRSS

    YouTube: https://rebrand.ly/SGIYTRSS

    In your browser: https://rebrand.ly/SGISGRSS

    Feedback: We value your thoughts. Please leave us a review on Apple podcasts, Spotify or email us at podcast@start-global.biz

    Develop your international expansion strategy with Start Global, your guide to foreign markets. Visit us at https://www.start-global.biz/

    • 36 хвилин
    • 23 жовтня 2024
    Start Global Insights

    From 100 Slides to 7 Words: Easy steps to powerful sales pitch

    In this episode of Start Global Insights, host Dmytro Shvets sits down with communication expert David Trafford to explore the art of clear and concise business communication. David, who has extensive experience in preparing startups and companies for pitching their products to international clients, shares his insights on effective communication strategies that resonate with potential customers.

    Episode Highlights:

    - The importance of doing thorough research and due diligence before entering a new market.

    - Common mistakes companies make when presenting their products to foreign clients.

    - David's simple yet powerful methodology for delivering clear and impactful presentations.

    - How to deconstruct your product or service into essential components to better address customer needs.

    - The significance of empathy and understanding the client's perspective in business communication.

    - Practical tips on structuring questions to gain valuable insights from potential clients.

    - The value of listening and adapting your pitch based on the client's feedback.

    - Why less is more: The benefits of concise communication and avoiding information overload.

    - David's three essential tips for effective communication: No slides, know your audience, and say less than you think you need to.

    David emphasizes the need for businesses to focus on the customer's problems and how their product or service can provide a solution. By breaking down complex information into simple, digestible parts and engaging in meaningful conversations, companies can build stronger relationships with their clients and create lasting value.

    Listen to Start Global Insights on all major podcast platforms. Don't forget to subscribe for more global business insights.

    Spotify: https://rebrand.ly/SGISpotifyRSS

    Apple podcasts: https://rebrand.ly/SGIAppleRSS

    YouTube: https://rebrand.ly/SGIYTRSS

    In your browser: https://rebrand.ly/SGISGRSS

    Feedback: We value your thoughts. Please leave us a review on Apple podcasts, Spotify or email us at podcast@start-global.biz

    Develop your international expansion strategy with Start Global, your guide to foreign markets. Visit us at https://www.start-global.biz/

    • 37 хвилин
    • 9 жовтня 2024
    Start Global Insights

    How to sell to Argentinian markets and globally. Local expert insights and case study.

    In this episode of Start Global Insights, host Dmytro Shvets sits down with Jorge Etchebehere, former International Sales Manager at Rizobacter Argentina, to explore the intricacies of sales to and from Argentina. Jorge shares his experience in international trade, peculiarities of Argentinian markets and his journey in broadening Rizobacter's reach across continents.

    Episode Highlights:

  • Insights into the Argentine market, including cultural nuances, negotiation styles, and the importance of local partnerships.
  • Jorge's journey from local beginnings to international success with bio inoculants.
  • Strategic insights on selecting target countries for expansion.
  • The role of cultural similarities in establishing business relationships.
  • Challenges in diverse markets such as Japan and Nigeria, and the importance of local partnerships.
  • The significance of reinvesting profits into research and development to sustain growth and innovation.
  • How fostering personal relationships and trust is key to successful international sales.
  • Advice for exporters looking to enter the Argentine market, emphasizing the need for strong local representation and understanding of market dynamics.
  • Jorge also shares anecdotes from his extensive travels, offering a unique perspective on how cultural understanding can make or break international business deals. From navigating the bureaucracies of different countries to leveraging international networks, this episode is packed with actionable insights for businesses looking to expand globally.

    Your host Dmytro Shvets, director of Start Global https://linkedin.com/in/dshvets

    Listen to Start Global Insights on all major platforms and YouTube. Don't forget to subscribe for more global business insights.

    Spotify: https://rebrand.ly/SGISpotifyRSS

    Apple podcasts: https://rebrand.ly/SGIAppleRSS

    YouTube: https://rebrand.ly/SGIYTRSS

    In your browser: https://rebrand.ly/SGISGRSS

    Feedback: We value your thoughts. Please leave us a review on Apple podcasts, Spotify or email us at podcast@start-global.biz

    Develop your international expansion strategy with Start Global, your guide to foreign markets. Visit us at https://www.start-global.biz/

    • 25 хвилин
    • 27 червня 2024
    Start Global Insights

    Explainer: Your international trade shows are not working? Here are simple steps to fix it.

    Are international trade shows really worth the investment? In this episode of Start Global Insights, host Dmytro Shvets delves into the intricacies of participating in global trade fairs, addressing common misconceptions and providing actionable strategies for maximizing your success.

    Episode Highlights:

  • Understanding the realistic expectations for first-time exporters at trade shows.
  • The importance of preparation: How to effectively plan six months ahead of the trade show.
  • Strategies to engage potential clients before, during, and after the expo.
  • Designing an attractive and functional booth, even with limited resources.
  • Utilizing digital channels and social media for promoting your presence at the trade show.
  • Effective techniques for gathering and managing business intelligence during the expo.
  • The significance of follow-up actions and maintaining long-term relationships with potential clients.
  • By following these steps, companies can significantly increase their trade show efficiency and secure valuable international contracts. Whether you are a seasoned exporter or a first-timer, this episode offers essential insights to help you navigate the complex world of global trade fairs.

    Listen to Start Global Insights on all major podcast platforms. Don't forget to subscribe for more global business insights.

    Spotify: https://rebrand.ly/SGISpotifyRSS

    Apple podcasts: https://rebrand.ly/SGIAppleRSS

    YouTube: https://rebrand.ly/SGIYTRSS

    In your browser: https://rebrand.ly/SGISGRSS

    Feedback: We value your thoughts. Please leave us a review on Apple podcasts, Spotify or email us at podcast@start-global.biz

    Develop your international expansion strategy with Start Global, your guide to foreign markets. Visit us at https://www.start-global.biz/

    • 36 хвилин
    • 22 травня 2024
    Start Global Insights

    Entering the Spanish Market. A guide for exporters from local expert.

    In this episode we will discuss one of the largest markets of Europe with almost 47 million of consumers.

    The guest of the show is Pedro Jara, an independent consultant from Spain with over three decades of expertise in retail and business consulting. Pedro brings a wealth of knowledge from his experience in management roles within large retail chains, his work in trade with the Extremadura government, and his support for businesses entering the Spanish market.

    Episode Highlights:

  • An overview of Spain's economic health and political stability
  • Insights into Spain's regional differences.
  • Strategies for international food producers to penetrate the Spanish retail market.
  • The significance of Spain as a tourist hotspot and its impact on consumer markets.
  • Practical advice on navigating the retail landscape and contacting potential buyers.
  • The cultural nuances of Spanish business negotiations and the importance of building personal relationships and trust.
  • Debunking the 'mañana' stereotype.
  • Guidance on engaging with government tenders and leveraging local government support for market entry.
  • The potential of using Spain as a gateway to Latin American markets and the close ties with neighboring Portugal.
  • LinkedIn profiles:

    Host, Dmytro Shvets https://www.linkedin.com/in/dshvets/

    Guest, Pedro Jara https://www.linkedin.com/in/pedro-jara-94014839/

    Listen to Start Global Insights on all major platforms and YouTube. Don't forget to subscribe for more global business insights.

    Spotify: https://rebrand.ly/SGISpotifyRSS

    Apple podcasts: https://rebrand.ly/SGIAppleRSS

    YouTube: https://rebrand.ly/SGIYTRSS

    In your browser: https://rebrand.ly/SGISGRSS

    The URL's mentioned in the interview:

    Plataforma de Contratación del Estado

    https://contrataciondelestado.es/

    Extremadura Avante

    https://www.extremaduraavante.es/

    Asturex

    http://www.asturex.org/

    Feedback: We value your thoughts. Please leave us a review on Apple podcasts, Spotify or email us at podcast@start-global.biz

    Develop your international expansion strategy with Start Global, your guide to foreign markets. Visit us at https://www.start-global.biz/

    • 36 хвилин
    • 10 травня 2024
    Start Global Insights

    Selling Space Technology for Pets Globally. The Resilient Rise of Ukraine's Collar in the Pet Industry

    In this episode of Start Global Insights, Maxim Pylypenko, the head of the sales department at Collar, a Ukrainian manufacturer of innovative pet products shares the insights from the company's global journey.

    With a history dating back to 1995, Collar has grown from a small company into a global powerhouse with 500 employees and distribution to 78 countries. Maksym shares Collar's remarkable journey of international expansion, innovation, and resilience through the challenges of war.

    Highlights from the episode:

    - The strategic move from local to global: Why Collar chose to expand beyond Ukraine's borders.

    - How Collar's commitment to innovation and quality set them apart in the international pet product market.

    - The pivotal role of trade shows and industry meetings in building brand recognition and trust with global partners.

    - Navigating the complexities of international laws and the importance of adaptability in packaging and marketing.

    - The inspiring partnership with NASA and Warner Brothers, and how these collaborations have impacted Collar's brand.

    Maksym also shares the challenges faced during the russian invasion, revealing how Collar's international partners rallied in support, and the adjustments made to keep the business thriving. He offers valuable advice to Ukrainian exporters embarking on their global journey, emphasizing the need for a balance between preparation and real-market testing.

    For pet owners and enthusiasts around the world, discover how Collar's space technology-infused products could be the next best thing for your furry friends. Tune in for an insightful conversation that crosses borders and shows the spirit of Ukrainian innovation and resilience.

    Host, Dmytro Shvets https://www.linkedin.com/in/dshvets/

    Explore Collar's products: https://www.collar.com/

    You can find their products at official NASA shop under the brand name WOWDOG here: https://officialnasagear.com/pet-gear/

    Listen to Start Global Insights on all major platforms and YouTube. Don't forget to subscribe for more global business insights.

    Spotify: https://rebrand.ly/SGISpotifyRSS

    Apple podcasts: https://rebrand.ly/SGIAppleRSS

    YouTube: https://rebrand.ly/SGIYTRSS

    In your browser: https://rebrand.ly/SGISGRSS

    Feedback: We value your thoughts. Please leave us a review on Apple podcasts, Spotify or email us at podcast@start-global.biz

    Develop your international expansion strategy with Start Global, your guide to foreign markets. Visit us at https://www.start-global.biz/

    • 25 хвилин
    • 24 квітня 2024
    Start Global Insights

    How to enter Japan's retail market. Expert's insights. Part 2.

    How to enter Japan's retail and start selling your goods in this country?

    This is the second part of the interview with Rupert Sutton, Director & Partner Director & Partner at Weben Partners.

    Rupert has more then 30 years of experience in working in consulting, marketing and sales in Asia and Europe, with biggest part of it of living and working in Japan.

    In the Part 1 of our conversation we have discussed the intricacies of the Japanese retail market its structure and other channels to enter Japan with FMCG.

    You may find the first part among previous episodes of the Start Global Insights.

    In this episode we dive deeper to understand the algorithm of entering the Japan's market.

    We have discussed:

  • The complexities of traditional distribution channels in Japan.
  • Exploring alternative routes to market, including direct retail partnerships.
  • The importance of a compelling selling proposition for the Japanese market.
  • Gathering market research data to convince potential partners.
  • Tradeshows and cold calls.
  • Listen to the Start Global Insights podcast on all major platforms and YouTube. And don't forget to subscribe not to miss the second part of the conversation.

    Don't forget to subscribe not to miss the second part of our conversation.

    Speakers LinkedIn Profiles:

    Host, Dmytro Shvets https://www.linkedin.com/in/dshvets/

    Guest, Rupert Sutton https://www.linkedin.com/in/rupertsuttonwebenasia/

    Rupert is also the author of the book Export and Expand. You can find the blog Export and Expand of Rupert Sutton at https://exportandexpand.com/

    Please, give us your feedback on Apple podcasts or write to the email: podcast@start-global.biz

    Create your international expansion strategy with Start Global, your guide to foreign markets. https://www.start-global.biz/

    Subscribe and listen to Start Global Insights podcast on other platforms:

    Spotify: https://spoti.fi/44mCiDg

    Apple podcasts: https://apple.co/3XOb1Hq

    Google podcasts: https://bit.ly/3rmpA8R

    YouTube: https://bit.ly/46FHZxA

    In your browser: https://bit.ly/3JRjQu8

    • 31 хвилина
    • 10 квітня 2024
    Start Global Insights

    Doing business in Saudi Arabia. The Basics.

    In this episode of Start Global Insights about Saudi Arabia, Dmytro Shvets meets Konstantin Gridin, a partner at CFC Big Ideas with over two decades of experience in international business consultancy.

    Konstantin shares tips and tricks from his extensive work in the Kingdom of Saudi Arabia.

    Highlights from the episode:

    - Insights into Saudi Arabia's unique business culture.

    - Essential advice on selecting the right local agents and distributors, avoiding common pitfalls, and the importance of managing these relationships effectively.

    - The evolving role of women in Saudi business, the recent societal changes, and how foreign women can navigate the business landscape.

    - The effectiveness of trade shows and exhibitions in Saudi Arabia, and strategies for successful participation.

    - Understanding the digital transformation of business relationships, reducing the need for prolonged social interactions, and leveraging online profiles for trust-building.

    - Tips for successful negotiations in Saudi Arabia, including the importance of patience, cultural sensitivity, and the subtle art of interpreting non-direct communication.

    - The impact of religion on daily life and business, and the importance of respecting local customs and traditions.

    For anyone considering expanding their business into Saudi Arabia or simply curious about the market dynamics of this fascinating country, this episode is a must-listen. Tune in for a comprehensive guide to navigating the Saudi business environment with finesse and cultural understanding.

    Speakers LinkedIn Profiles:

    Host, Dmytro Shvets https://www.linkedin.com/in/dshvets/

    Guest, Konstantin Gridin https://www.linkedin.com/in/konstantingridin/

    Listen to the Start Global Insights podcast on all major platforms and YouTube. And don't forget to subscribe not to miss the second part of the conversation.

    Speakers LinkedIn Profiles:

    Guest, Kostyantyn Gridin https://www.linkedin.com/in/kostyantyn-gridin

    Host, Dmytro Shvets https://www.linkedin.com/in/dshvets/

    Please, give us your feedback on Apple podcasts or write to the email: podcast@start-global.biz

    Create your international expansion strategy with Start Global, your guide to foreign markets. https://www.start-global.biz/

    Subscribe and listen to Start Global Insights podcast on other platforms:

    Spotify: https://spoti.fi/44mCiDg

    Apple podcasts: https://apple.co/3XOb1Hq

    Google podcasts: https://bit.ly/3rmpA8R

    YouTube: https://bit.ly/46FHZxA

    In your browser: https://bit.ly/3JRjQu8

    • 33 хвилини
    • 20 березня 2024
    Start Global Insights

    How to enter Japan's retail market. Expert's insights. Part 1.

    This time the guest of the podcast is Rupert Sutton, Director & Partner Director & Partner at Weben Partners.

    Rupert has more then 30 years of experience in working in consulting, marketing and sales in Asia and Europe, with biggest part of it of living and working in Japan.

    In the Part 1 of our conversation we have discussed the intricacies of the Japanese retail market and other channels to enter Japan with FMCG.

    Highlights from the episode:

  • Understanding the unique characteristics of Japan's retail environment, including its emphasis on expertise and focus for success.
  • Exploring the diverse retail structure, from supermarkets and department stores to vending machines, and how space constraints influence consumer behavior.
  • Uncovering opportunities for imported products and navigating the complexities of distribution channels, including insights on working with distributors in Japan.
  • The importance of data-driven decision-making and strategic channel selection in maximizing success in the Japanese market.
  • Insights into the evolving role of online channels like Amazon and Rakuten, and their impact on consumer shopping habits.
  • Listen to the Start Global Insights podcast on all major platforms and YouTube. And don't forget to subscribe not to miss the second part of the conversation.

    Don't forget to subscribe not to miss the second part of our conversation.

    Speakers LinkedIn Profiles:

    Host, Dmytro Shvets https://www.linkedin.com/in/dshvets/

    Guest, Rupert Sutton https://www.linkedin.com/in/rupertsuttonwebenasia/

    Rupert is also the author of the book Export and Expand. You can find the blog Export and Expand of Rupert Sutton at https://exportandexpand.com/

    Please, give us your feedback on Apple podcasts or write to the email: podcast@start-global.biz

    Create your international expansion strategy with Start Global, your guide to foreign markets. https://www.start-global.biz/

    Subscribe and listen to Start Global Insights podcast on other platforms:

    Spotify: https://spoti.fi/44mCiDg

    Apple podcasts: https://apple.co/3XOb1Hq

    Google podcasts: https://bit.ly/3rmpA8R

    YouTube: https://bit.ly/46FHZxA

    In your browser: https://bit.ly/3JRjQu8

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