Start Global Insights

When you're entering a new foreign market, nobody knows you there.

Trust in your brand is low, and your understanding of the target audience is limited to research data.

You've got two options: invest in building brand awareness and earning trust over time, or leverage the trust already established by local partners, like dealers or distributors to fast-track your path to initial sales.

But finding the right partner is just the beginning of a complex journey.

To learn how to effectively build and grow your partner networks, I asked the General Manager of Cisco Ukraine, Sergii Martynchuk to share his experience in developing channel sales across multiple countries.

Sergii has more than 20 years of experience in sales and developing business in Ukraine and several other CIS countries.

In this episode we will talk about the intricacies of building and nurturing relationships with local partners, such as dealers and distributors, to drive international growth. Discover actionable tips on understanding market value propositions, selecting the right partners, supporting loyalty and forecasting, and much more.

Listen to the Start Global Insights podcast on all major platforms and YouTube. And don't forget to subscribe not to miss the second part of the conversation.

Speakers LinkedIn Profiles:

Host, Dmytro Shvets https://www.linkedin.com/in/dshvets/

Guest, Sergii Martynchuk https://www.linkedin.com/in/sergii-martynchuk-5a31411/

Please, give us your feedback on Apple podcasts or write to the email: podcast@start-global.biz

Create your international expansion strategy with Start Global, your guide to foreign markets. https://www.start-global.biz/

Subscribe and listen to Start Global Insights podcast on other platforms:

Spotify: https://spoti.fi/44mCiDg

Apple podcasts: https://apple.co/3XOb1Hq

Google podcasts: https://bit.ly/3rmpA8R

YouTube: https://bit.ly/46FHZxA

In your browser: https://bit.ly/3JRjQu8

Another year comes to its end and it’s time to wrap up.

There were 19 episodes this year. We have explored and virtually travelled with you to 10 countries and got insights from local experts from: Denmark, Ukraine, UK, USA, Israel, Canada, Japan, Lithuania, UAE and finally Colombia.

The more interviews I conduct the more I see the commonalities in all markets that we talk about. In this Christmas episode I will go through some points that are similar in all countries.

Listen to the Start Global Insights podcast on all major platforms and YouTube. And don't forget to subscribe not to miss the second part of the conversation.

Speakers LinkedIn Profiles:

Host, Dmytro Shvets https://www.linkedin.com/in/dshvets/

Please, give us your feedback on Apple podcasts or write to the email: podcast@start-global.biz

Create your international expansion strategy with Start Global, your guide to foreign markets. https://www.start-global.biz/

Subscribe and listen to Start Global Insights podcast on other platforms:

Spotify: https://spoti.fi/44mCiDg

Apple podcasts: https://apple.co/3XOb1Hq

Google podcasts: https://bit.ly/3rmpA8R

YouTube: https://bit.ly/46FHZxA

In your browser: https://bit.ly/3JRjQu8

My guest in this episode is Rodolfo Móseres Dieppa, he has 30+ years experience in International Trade and Investment, runs RMD & Associates Consulting and helps to Canadian government in assisting Canadian businesses in their expansion.

And before that Rodolfo made a career as a Consul and Trade Commissioner to Canada for TPO ProColombia with a mandate to promote and develop SME exports from Colombia into the Canadian Market place and to complete the FTA between Colombia and Canada.

And as you’ve guessed, we will talk about Colombia, a beautiful and interesting country in South America.

In this episode, we covered the diverse landscape of business opportunities in Colombia, delving into its vibrant culture, market insights, and strategies for success.

Key points covered:

- Colombia's evolving business landscape

- Cultural nuances shaping business approaches

- Market insights and emerging opportunities

- Strategies for success in Colombia's market

Listen to the Start Global Insights podcast on all major platforms and YouTube. And don't forget to subscribe not to miss the second part of the conversation.

Speakers LinkedIn Profiles:

Guest, Rodolfo Moseres Dieppa https://www.linkedin.com/in/rodolfo-m%C3%B3seres-dieppa-615369/

Host, Dmytro Shvets https://www.linkedin.com/in/dshvets/

Please, give us your feedback on Apple podcasts or write to the email: podcast@start-global.biz

Create your international expansion strategy with Start Global, your guide to foreign markets. https://www.start-global.biz/

Subscribe and listen to Start Global Insights podcast on other platforms:

Spotify: https://spoti.fi/44mCiDg

Apple podcasts: https://apple.co/3XOb1Hq

Google podcasts: https://bit.ly/3rmpA8R

YouTube: https://bit.ly/46FHZxA

In your browser: https://bit.ly/3JRjQu8

My guest in this episode is Olga Galyant, the commercial director of Global Swiss Group, a global supplier of vitamins and dietary supplements with headquarters in Switzerland, USA and United Arab Emirates.

Olga has almost 20 years of experience in B2B Marketing & Sales in multi-national companies and lived and worked in quite a bunch of countries like Ukraine, Germany, Poland, Lithuania, Latvia, Estonia, UAE and Switzerland.

And in this second part of the interview with Olga we’ll discuss her experience of entering the Gulf region and United Arab Emirates in particular..

In the second part of the interview we covered:

• Dubai is the new New York
• What you should know about the UAE before going there
• Are the stereotypes about the business for women in the UAE still in place
• How to reach you new customers in the UAE
• How long you need to drink tea before closing a deal in Dubai

Listen to the Start Global Insights podcast on all major platforms and YouTube. And don't forget to subscribe not to miss the second part of the conversation.

Speakers LinkedIn Profiles:

Guest, Olga Galyant https://www.linkedin.com/in/olga-galyant%F0%9F%87%BA%F0%9F%87%A6-15642721/

Host, Dmytro Shvets https://www.linkedin.com/in/dshvets/

Please, give us your feedback on Apple podcasts or write to the email: podcast@start-global.biz

Create your international expansion strategy with Start Global, your guide to foreign markets. https://www.start-global.biz/

Subscribe and listen to Start Global Insights podcast on other platforms:

Spotify: https://spoti.fi/44mCiDg

Apple podcasts: https://apple.co/3XOb1Hq

Google podcasts: https://bit.ly/3rmpA8R

YouTube: https://bit.ly/46FHZxA

In your browser: https://bit.ly/3JRjQu8

My guest in this episode is Olga Galyant, the commercial director of Global Swiss Group, a global supplier of vitamins and dietary supplements with headquarters in Switzerland, USA and United Arab Emirates.

Olga has almost 20 years of experience in B2B Marketing & Sales in multi-national companies and lived and worked in quite a bunch of countries like Ukraine, Germany, Poland, Lithuania, Latvia, Estonia, UAE and Switzerland.

So, we have an amazing opportunity to get indeed global insights on B2B sales today.

In the first part of the interview we covered:

• Sales in Different Places: How selling varies between Ukraine and Europe.
• Trust Matters: Why references are vital in Europe's sales scene.
• Few Customers? Prepare Well: Tips for sales when options are limited.
• Overflowing Leads? Filter Right: Managing too many leads effectively.
• Partnerships and Visibility: Using partnerships and exhibitions to attract leads.

Listen to the Start Global Insights podcast on all major platforms and YouTube. And don't forget to subscribe not to miss the second part of the conversation.

Speakers LinkedIn Profiles:

Guest, Olga Galyant https://www.linkedin.com/in/olga-galyant%F0%9F%87%BA%F0%9F%87%A6-15642721/

Host, Dmytro Shvets https://www.linkedin.com/in/dshvets/

Please, give us your feedback on Apple podcasts or write to the email: podcast@start-global.biz

Create your international expansion strategy with Start Global, your guide to foreign markets. https://www.start-global.biz/

Subscribe and listen to Start Global Insights podcast on other platforms:

Spotify: https://spoti.fi/44mCiDg

Apple podcasts: https://apple.co/3XOb1Hq

Google podcasts: https://bit.ly/3rmpA8R

YouTube: https://bit.ly/46FHZxA

In your browser: https://bit.ly/3JRjQu8

Is there at all the U.S. negotiation culture? Or is it a number of many cultures within this huge country?

With the guest of this episode we propose you to use the Harvard interest-based negotiation approach to deal with all of them.

This episode is the 2nd part of the conversation with Linda Netsch, the founder of Align Consulting, a general manager at the law firm Flex by Fenwick, a Lecturer on Law at Harvard and Stanford Law Schools and a visiting lecturer at UCU Business School.

Linda has more than 20 years of experience of helping clients to become better negotiators and leaders in US, Europe, Asia, and Middle East. Before private law practice Linda served as an officer in the US Air Force.

While in the first part we talked more about international negotiations, in this part we will five a bit deeper into the negotiation culture of the U.S.

You can find the first part of Linda's insights in the Episode on September 20th, 2023 "Negotiating internationally with Linda Netsch. Part 1."

In the second part we have discussed:

Listen to the Start Global Insights podcast on all major platforms and YouTube. And don't forget to subscribe not to miss the second part of the conversation.

Speakers LinkedIn Profiles:

Guest, Linda Netsch https://www.linkedin.com/in/lindanetsch/

Host, Dmytro Shvets https://www.linkedin.com/in/dshvets/

Please, give us your feedback on Apple podcasts or write to the email: podcast@start-global.biz

Create your international expansion strategy with Start Global, your guide to foreign markets. https://www.start-global.biz/

You may request cooperation with Ukrainian business here: https://www.dobizwithua.com/

Subscribe and listen to Start Global Insights podcast on other platforms:

Spotify: https://spoti.fi/44mCiDg

Apple podcasts: https://apple.co/3XOb1Hq

Google podcasts: https://bit.ly/3rmpA8R

YouTube: https://bit.ly/46FHZxA

In your browser: https://bit.ly/3JRjQu8

Join us in this episode of Start Global Insights as we reveal the potential of Lithuania as a strategic business hub.

My guest this time, Saulius Racevicius, a local professional, with 20+ experience in banking and finance, sheds light on the insights of doing business with this interesting country.

In this episode we discussed:

• The resilient economy of Lithuania amidst regional challenges.

• Lithuania's courageous journey to independence and the impact on its business landscape.

• The core of Lithuanian business culture: personal relationships, practical decision-making, and a flat organizational structure.

• Trade connections that have elevated the quality and processes of Lithuanian production.

• Lithuania's pivotal role as a gateway to the EU and global markets.

• and much more...

Tune in to discover why Lithuania is not just a destination, but a launchpad to success for businesses seeking growth and expansion.

Listen to the Start Global Insights podcast on all major platforms and YouTube.

Speakers LinkedIn Profiles:

Guest, Saulius Racevicius https://www.linkedin.com/in/saulius-racevicius-5086511

Host, Dmytro Shvets https://www.linkedin.com/in/dshvets/

Please, give us your feedback on Apple podcasts or write to the email: podcast@start-global.biz

Create your international expansion strategy with Start Global, your guide to foreign markets. https://www.start-global.biz/

This podcast is made in a partnership with Do Business With Ukrainians, the platform of Ukrainian business teams you can work with now. You may request cooperation with Ukrainian business here: https://www.dobizwithua.com/

Subscribe and listen to Start Global Insights podcast on other platforms:

Spotify: https://spoti.fi/44mCiDg

Apple podcasts: https://apple.co/3XOb1Hq

Google podcasts: https://bit.ly/3rmpA8R

YouTube: https://bit.ly/46FHZxA

In your browser: https://bit.ly/3JRjQu8

No matter if you are selling locally or globally, to establish your presence in the market you need to negotiate. This is a skill that needs constant development and practice.

In this episode we will talk about Harvard negotiation approach with Linda Netsch, the founder of Align Consulting, a general manager at the law firm Flex by Fenwick, a Lecturer on Law at Harvard and Stanford Law Schools and a visiting lecturer at UCU Business School.

Linda has more than 20 years of experience of helping clients to become better negotiators and leaders in US, Europe, Asia, and Middle East. Before private law practice Linda served as an officer in the US Air Force.

Some highlights from the episode:

• what is the difference between the interest based and zero sum negotiations
• how to negotiate in any culture
• what are the basic things you should know before negotiate
• why negotiation is a skill that requires a lifelong learning experience
• the Linda's experience in Ukraine

Listen to the Start Global Insights podcast on all major platforms and YouTube. And don't forget to subscribe not to miss the second part of the conversation.

Speakers LinkedIn Profiles:

Guest, Linda Netsch https://www.linkedin.com/in/lindanetsch/

Host, Dmytro Shvets https://www.linkedin.com/in/dshvets/

Please, give us your feedback on Apple podcasts or write to the email: podcast@start-global.biz

Create your international expansion strategy with Start Global, your guide to foreign markets. https://www.start-global.biz/

This podcast is made in a partnership with Do Business With Ukrainians, the platform of Ukrainian business teams you can work with now Work with verified teams.

Access the best, trustworthy small and medium businesses. You may request cooperation with Ukrainian business here: https://www.dobizwithua.com/

Subscribe and listen to Start Global Insights podcast on other platforms:

Spotify: https://spoti.fi/44mCiDg

Apple podcasts: https://apple.co/3XOb1Hq

Google podcasts: https://bit.ly/3rmpA8R

YouTube: https://bit.ly/46FHZxA

In your browser: https://bit.ly/3JRjQu8

One powerful gateway to enter the UK market and tap into its vast potential is the London Chamber of Commerce.

My guest in this episode is Nick Charles, a Head of Community and Member Relationships at London Chamber of Commerce and Industry

For 11 years Nick is helping to almost 7000 members of the chamber to connect to each other and develop business opportunities within the UK and overseas.

In our conversation we will discuss:

Subscribe to the Start Global Insights podcast on all major platforms and YouTube.

Speakers LinkedIn Profiles:

Guest, Nick Charles https://www.linkedin.com/in/nick-charles-75a71a8/

Host, Dmytro Shvets https://www.linkedin.com/in/dshvets/

Please, give us your feedback on Apple podcasts or write to the email: podcast@start-global.biz

Create your international expansion strategy with Start Global, your guide to foreign markets. https://www.start-global.biz/

This podcast is made in a partnership with Do Business With Ukrainians, the platform of Ukrainian business teams you can work with now Work with verified teams.

Access the best, trustworthy small and medium businesses. You may request cooperation with Ukrainian business here: https://www.dobizwithua.com/

Subscribe and listen to Start Global Insights podcast on other platforms:

Spotify: https://spoti.fi/44mCiDg

Apple podcasts: https://apple.co/3XOb1Hq

Google podcasts: https://bit.ly/3rmpA8R

YouTube: https://bit.ly/46FHZxA

In your browser: https://bit.ly/3JRjQu8

This episode is devoted to trade with Canada. Part 2.

Our guest is Maria Guzman, a Senior International Market Consultant at Ontario Ministry of Economic Development.

Maria has 15+ years of experience in international business development with Government & Export Development sector, private Companies and Non/for profit organizations.

In the second part of the interview with Maria we will discuss:

• how to approach buyers and clients in Canada
• is it worth using chambers of commerce and trade shows in Canada
• decision making process and communication culture
• business culture differences between the provinces
• how to get initial trust and build long term partnerships
• how to calculate price of your products before talking to local buyers
• and much more...

You can listen the first part of the interview in the Episode 3 of the Season 2.

Subscribe to the Start Global Insights podcast on all major platforms and YouTube.

Speakers LinkedIn Profiles:

Guest, Maria Guzman https://www.linkedin.com/in/-mariaguzman-/

Host, Dmytro Shvets https://www.linkedin.com/in/dshvets/

Please, give us your feedback on Apple podcasts or write to the email: podcast@start-global.biz

Create your international expansion strategy with Start Global, your guide to foreign markets. https://www.start-global.biz/

This podcast is made in a partnership with Do Business With Ukrainians, the platform of Ukrainian business teams you can work with now Work with verified teams.

Access the best, trustworthy small and medium businesses. You may request cooperation with Ukrainian business here: https://www.dobizwithua.com/

Subscribe and listen to Start Global Insights podcast on other platforms:

Spotify: https://spoti.fi/44mCiDg

Apple podcasts: https://apple.co/3XOb1Hq

Google podcasts: https://bit.ly/3rmpA8R

YouTube: https://bit.ly/46FHZxA

In your browser: https://bit.ly/3JRjQu8